Every piece holds a story
A first baby's name. A grandchild's initial. A son who is missed every day. These are the moments our customers chose to keep in solid 14K gold.
Tap a charm to find stories from that moment
Featured story
A birthstone, a daughter's name, and pieces she never takes off
“My favorite BG piece? Everything! I love the Opal Charm, it's my birthstone, and of course, my ‘India’ Ring is super special.”
From reality television to the runway of Sports Illustrated, Nicole Williams English wears many titles: model, entrepreneur and mother. Her Baby Gold pieces carry the ones that matter most to her.
Her opal charm marks her own birth month. Her custom name ring carries her daughter's name, a reminder she can see every time she looks down at her hand.
Nicole Williams English · from the #BGBabes Edit
- 600,000+customers wearing Baby Gold
- 7,221verified reviews
- 100%solid 14K gold, never plated
- Lifetimeguarantee on every piece
Stories from our customers
How a story becomes a piece
Every personalized piece is made by hand in our family-owned factory in Los Angeles.
You choose the words
A name, an initial, a date or a birthstone. Pick the piece and make it yours.
We craft it in LA
Our artisans cut, polish and set each piece in solid 14K gold.
It arrives gift-ready
Boxed and shipped free, often sooner than you expect.
It's yours for life
Solid gold doesn't fade or tarnish, and every piece is covered by our lifetime guarantee.